206: Attitude Is Everything with Baked by Melissa Founder, Melissa Ben-Ishay

In this episode, I sit down with Melissa Ben-Ishay, founder of Baked by Melissa, to discuss everything from how the famed cupcake company got its name to how Melissa still finds joy in what she does, over ten years later. Melissa shares how being fired in her early twenties kick started Baked by Melissa, how she developed her business from scratch, and why she believes attitude above all else shapes your trajectory. She also discusses the differences between her first maternity leave as a founder and her second, how she conceptualizes social media for her business, and how she remains authentic to her voice while continuing to build a brand.

Key Takeaway / Points:

The origin story of the “Baked by Melissa” name
How being fired kick started Melissa’s baking business
How the bite-sized cupcake developed
On how attitude shapes your trajectory
On being the founder of a business and taking maternity leave
On the difference between your first maternity leave and second
How Melissa conceptualizes social media for her business
On remaining authentic to your voice while simultaneously building a brand
On following your intuition and doing what makes you feel good
Where Melissa sees Baked by Melissa heading in the future and what’s next

This episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct, or indirect financial interest in products, or services referred to in this episode.

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